An incredible amount of competitive intelligence is available to real estate brokers, if you know where to look. Annual reports (10Kâs) of publicly traded real estate companies are a great place to start for anyone running a brokerage or considering starting one. They are filled with information on market conditions, fully disclosed financial statements and perceived industry risks. Here are the investor disclosures from a few publicly traded real estate companies that might give you an edge against your local competitors.
Publicly Traded Real Estate Brokerages
Realogy (umbrella for well-known brands)
Move, Inc. (Realtor.com)
If you need more bedtime reading, there is similarly interesting research and intelligence in pitch decks around the internet from startups in the real estate brokerage space.
