Inactive agents join your Referral Team. We handle the back-office work.
Connection
Your brand is front & center as you monitor agents joining your team.
Commission
Earn more commission as your growing referral team sends you leads.
Commitment
Recruit back members of your team when they are ready to recommit.
See How Brokers are Transforming their Bottom-line.
All set up fees are currently waived to start a referral team brokered by General Referral & it’s likely you already know someone who would be a great fit. If one of your agents is retiring, considering leaving the real estate business or even if you already have a referral agency, transitioning to a branded referral team is the perfect way to leverage our expertise & grow your core real estate business.
As broker of record, General Referral handles all administrative responsibilities for your referral team. From license renewals and commission payments to annual tax reporting. You earn more commission from referral leads, while freeing up marketing and training resources to support your most productive agents.
Learn more about launching a Referral Team Today!
How Referral Teams Work
Launch your branded portal.
We launch your branded sign up portal on a custom url where you can direct your agents to join your referral team.
Grow your revenue.
Send Agents. Get more leads. Referrals are delivered to you electronically from your team members and other unaffiliated referral agents in your market area.
No admin or compliance work.
You can focus on converting your new leads & monitoring your referral team roster, while General Referral handles all back office tasks, from license renewals to filing 1099s and more.
Have questions or need something different?
Let us know! We're also happy to share a live or pre-recorded demo at your convenience.
See a Pre-recorded demo (coming soon)
Why agents love General Referral
fully digital + Direct Deposits
“I love being able to travel & know that my money will be there in the bank when I close a deal.”
- Mark H.
Generous Commission Plans
“It was an easy choice when I saw how much of the commission you give to the agent with no sneaky fees.”
- Renee P.
No hidden fees. Clear pricing.
“Your prices included everything. No one else explains things as clearly as your website.”
- Robin E.
A Fraction of the Cost
“I’m on a budget and this is much more affordable than having a salesperson license. I wish I knew about it sooner!”
- Joe M.
a better alternative to setting up your own referral brokerage
More Reasons Brokers use General Referral
Projections for the additional annual broker revenue per referral team member. Additional assumptions available upon request.
Get local leads from unaffiliated agents in our network.
We recruit newly licensed agents that you can add to your referral team.
Eliminate the risks, overhead & costs resulting from running your own referral company.
Increase the effectiveness of your marketing & training resources by focusing on your most productive agents.
Help less productive agents save money while still earning income with referrals they send to you.
Contact us to explore custom solutions for your referral team needs.
FAQ
A referral team gives you the
benefits of your own referral company, without the downside. Your referral team is made up of
agents that sign up through your custom portal. The leads your referral team generates in your
market are allocated to your brokerage.
From the moment an agent signs up through your portal, General Referral becomes their broker of
record, responsible for compliance, oversight and administration. As the referral team leader,
you benefit from the leads.
Typically, the referral fee is set by the market. An average referral is 25%. That said, we know every brokerage is unique, so please let us know if you have different requirements.
Agents that join your Referral Team pay a small annual fee to General Referral, based on the commission plan they choose. There are never any hidden fees. Learn more on our plans page.
If you are in a role leading or advising licensed real estate agents, you're in the right place! We partner with brokers, office managers, team leaders, trainers & more. The larger you grow your referral team, the more qualified client leads you will receive.
We see successful referral agents
from across the spectrum. A good fit will generally be an agent that is retiring, shifting to
full time in another career or someone new to the industry that needs more time before jumping
in with two feet. There are also many life-events that can make a transition to referral-only
status a more appealing option.
Many brokers find that their agents who complete one or two transactions per year are also a
better fit for a referral only role. These agents tend to require more oversight since they have
fewer opportunities to keep their skills sharp.
Don't forget, every agent on your team is also available to you as a future potential recruit
when they are ready to jump back into the business!
All team set up fees are currently waived! You get qualified client leads. We broker your referral team. Only when a transaction closes do you send us the agreed upon referral fee, which is then disbursed to the procuring referral agent. Agents that join your Referral Team pay a small annual fee to General Referral, based on the commission plan they choose. Learn more on our plans page.
Great! Reach out by phone or
email to get started.
If the Referral Team™ program is a good fit, we quickly get to work on preparing your
portal for approval. Once an agent joins your team, we transfer their real estate license and
they can begin sending you referrals.
Absolutely. In fact, this is one
of the reasons we started the "Referral Team" program. While brokers see the benefit of a
referral agency, the cost doesn't always become clear until later.
General Referral continually invests in technology focused on serving the needs of referral
agents. Along with our full-time support staff, it's hard to beat General Referral's economies
of scale. There are a number of ways we work with existing referral agencies to ensure they
retain key benefits and reduce costs. It's always exciting to learn about others goals and
explore ways we can work together, so please feel free to reach out.
