An incredible amount of competitive intelligence is available to real estate brokers, if you know where to look. Annual reports (10K’s) of publicly traded real estate companies are a great place to start for anyone running a brokerage or considering starting one. They are filled with information on market conditions, fully disclosed financial statements and perceived industry risks. Here are the investor disclosures from a few publicly traded real estate companies that might give you an edge against your local competitors.

Publicly Traded Real Estate Brokerages

• Realogy (umbrella for well-known brands)

• ReMax

• Redfin

• Compass

• EXP Realty

• Real Broker, LLC

• Berkshire Hathaway Home Services

• Zillow

• Move, Inc. (Realtor.com)

• Opendoor

• Invitation Homes

• Rocket Companies

If you need more bedtime reading, there is similarly interesting research and intelligence in pitch decks around the internet from startups in the real estate brokerage space.

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